NIKE
STREETWEAR
HO24
The transition from fall to the holiday season is perceived as the best period to layer up and play with outfitting, from fleeces to outerwear, casual to festive. Our female dance, city-inspired consumer is known for being versatile and keeps that same energy with the colder temperatures. She still wants her style to feel authentic and experiments in how she expresses herself. The style is elevated to a level of refined femininity, featuring transparent layers that boldly embrace a sporty edge by showcasing undergarments and sport brand logos.
This approach is about crafting a distinct style, artfully blending elements of luxury with sporty pieces.The opportunity is to provide newness for her, to create energy, and to fuel style culture.It is about reeling her in and making her consider Nike as a brand that understands her.
