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TOMMY HILFIGER
TECH

The intend of this collection was to create a capsule for a young and fashion forward city woman with a minimal approach translated in a modern technical training dressing. In order to make life easy for the true city sport outdoorist, offering multipurpose and individual style, we decided to combined lifestyle and performance pieces to create a full dressing for her.

From a design cues perspective I was inspired by the idea of framing the silhouette through mesh and contrast material inserts, restructuring the lines to enhance the harmony of movement. This collection encourages the consumer to express their individuality to meet their unique needs in the moment.

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Apparel design studio specialised in sportswear. All services provided are tailored to our clients' needs. Each project is rooted in unique, brand DNA based storytelling, with an emphasis on creating functional and responsible products that enhance the existing line and brand experience. Expert in designing sportswear, apparel, and bodywear. With a deep understanding of technical product design and trends, I collaborate with brands at various design stages, sharing my expertise in trends, materials, and manufacturing. I integrate athletes' experiences, technical knowledge and an innovative mindset to support teams in developing their collections. ​ Get in touch to plan a conversation, and discuss how we can best work together!

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